Content creation and social media are becoming important aspects of a brand’s marketing strategy. As someone who creates content & has worked in social media, my goal is to create content that is both creative and educational. Additionally, I research topics and stay up-to-date on trends in order to create content that is relevant and interesting.
As a content creator I promote content across multiple channels. This includes posting on social media, submitting content to online publications, submitting for media/or press inquires and/or engaging with the targeted audience.
I also monitor engagement, views, likes, comments, and other metrics to determine what content resonates with audiences and what content needs to be changed based on key performance indicators (KPI).
Content creation and social media management gives me the opportunity to build relationships with organizations, brands and other creators while developing strategies for campaigns to help build successful brand awareness on social media platforms.